The men's top market is undergoing a new transformation: personalized design and sustainable fabrics have become mainstream trends

Introduction

In recent years, the global men's top market has continued to grow, and consumers' demands for fashion, functionality and environmental friendliness have been constantly increasing. Dongguan Jinyu Garment Co., LTD. (Jinyu Garment), as a leading ODM/OEM manufacturer in the industry, with its acute market insight and mature design and development capabilities, helps brand customers seize the initiative in the men's jacket market.

Men's top consumption trends: From basic styles to personalized ones

As millennials and Generation Z become the main consumers, the design style of men's tops is evolving from traditional business and casual to diversified. According to market research, oversized cuts, retro sporty style, functional outdoor design and other elements are highly favored. In addition, marketing strategies such as brand collaborations and limited editions have also driven up the premium space for men's jackets.

The design director of Dongguan Jinyu Clothing Co., Ltd. said, "In recent years, customers' demands for men's tops are no longer limited to basic styles." We help brands create differentiated products through digital printing, patchwork techniques and detail innovations such as detachable accessories and multi-pocket designs, which have been particularly well-received in the young market.

Sustainable fashion has become a core competitiveness

Environmental protection issues have a profound impact on the men's clothing industry chain. International brands such as H&M and ZARA have explicitly required their suppliers to use low-carbon materials like organic cotton and recycled polyester fibers. Jinyu Clothing actively responds to the trend and launches a series of eco-friendly polar fleece sweatshirts and undyed cotton T-shirts made from recycled ocean plastic. These products not only meet the compliance requirements of the European and American markets but also provide customers with a "green selling point".

"Starting from 2023, 30% of our men's top orders will use sustainable fabrics, and this proportion is expected to increase to 50% by 2025." " The person in charge of the supply chain of Jinyu Clothing disclosed.

Intelligent manufacturing empowers rapid response

In response to the demand of fast fashion brands for "small orders and quick responses", Jinyu Clothing has shortened the production cycle of men's tops to 15-20 days by introducing automated cutting equipment and intelligent production scheduling systems, while maintaining a stable monthly production capacity of over 150,000 pieces. In addition, relying on its cooperation experience with e-commerce platforms such as SHEIN, the company provides one-stop services from design to logistics for emerging brands.

Industry Outlook

Analysts predict that the global men's top market size will maintain an average annual growth rate of 5.8% from 2024 to 2025, with the Asia-Pacific region becoming the growth engine due to the increasing penetration rate of e-commerce. Jinyu Clothing plans to further expand its market in Southeast Asia and the Middle East and reduce trade barriers through localized cooperation.

About Jinyu Clothing

Dongguan Jinyu Clothing Co., LTD. (formerly known as Humen Jialiu Clothing Processing Factory established in 2013) has been dedicated to clothing manufacturing for over a decade, mainly engaged in ODM/OEM business of men's, women's and children's clothing. Its cooperative clients include international brands such as SHEIN. The company has a complete industrial chain, with a monthly output of 150,000 pieces, and is committed to providing global customers with high cost-performance and fast-delivery solutions.