Analysis of 2024 Women's Trousers Trends: Comfort, Fashion and Sustainability Coexist

As the global fashion industry continues to recover, the women's trousers market is undergoing a new round of transformation. Consumers' pursuit of comfort, functionality and environmental friendliness has prompted brands and manufacturers to accelerate innovation. As a leading clothing supplier in the industry, Dongguan Jinyu Garment Co., LTD. (Jinyu Garment), with its acute market insight, continuously provides international customers with high-quality trousers solutions that conform to trends.

Trend One: Silhouettes that balance comfort and style dominate the market

In 2024, loose silhouettes will remain the mainstream, but design details will be more diverse:

"Super Wide-leg Pants" upgrade: Widened pant legs combined with high-waist design, suitable for both workplace and casual scenarios (such as the drape wide-leg suit pants series developed by Jinyu for SHEIN).

Functional workwear style: Demand for outstanding-style pants with multiple pockets and adjustable belts has increased by 30% (according to WGSN data), and the proportion of such styles in orders from Malaysian customers of Jinyu has significantly risen.

Flared jeans are making a comeback: Driven by the retro trend, flared jeans that gradually widen below the knees have become a new favorite among young consumers.

Trend Two: The application of sustainable materials becomes a core competitiveness

The concept of environmental protection profoundly influences procurement decisions

The proportion of recycled fibers has increased: In Jinyu's spring 2024 orders, the proportion of trousers containing recycled cotton and recycled polyester reached 40%, a 15% increase compared to the same period last year.

The implementation of plant dyeing technology: The natural indigo dyeing process developed in collaboration with domestic laboratories has been applied to some high-end jeans production lines.

Trend Three: Cross-border e-commerce drives the demand for small orders and quick responses

The demands of Generation Z consumers for the speed of new product launches have prompted an upgrade in the supply chain:

Jinyu, relying on its flexible production line, can achieve a delivery cycle of three weeks with a monthly production capacity of 150,000 pieces, supporting customers in testing market responses.

The database shows that in 2023, the conversion rate of best-selling knitted sweatpants that were trial-sold through platforms such as SHEIN increased by 22% year-on-year.

Industry Outlook

"Over the next two years, women's trousers will place greater emphasis on the practical value of 'one pant for multiple uses'," said the design director of Jinyu. "We are developing modular designs for detachable accessories (such as replaceable belts and trouser cuffs) to help brands reduce inventory risks."

About Jinyu Clothing

Having been deeply engaged in the garment manufacturing industry for over a decade, Dongguan Jinyu Garment Co., Ltd. specializes in ODM/OEM services for women's trousers, cooperating with international e-commerce platforms such as SHEIN, with a monthly production capacity of 150,000 pieces. From trend analysis to finished product delivery, we provide customers with one-stop solutions.